But this shift has led to new online fraud and identity theft
threats. Brands can get ahead of these challenges by ensuring
they’re providing customers with the protection and
reassurance they need.
This infographic presents some key insights on fraud and online
security threats based on independent consumer research.*
The COVID-19 global pandemic has dramatically
increased our reliance on digital services across
almost every part of our lives.
Buy products and
services online more
frequently than before
the pandemic
Make an online
purchase at least
once a week
The Pandemic Has Driven
Consumers Online
New Fraud
Threats and
Consumer
Attitudes on
Security
60%
77%
On average, consumers
transacted with 6 new
brands for the first time
during this past year
Feel at greater risk
from online fraud
than a year ago
Admit they lack
knowledge and
understanding of
online fraud risks
State companies
must help reduce
cybercrime through
effective identity
verification
76%
52%
60% 71%
State that security is now the most
important factor when they open a new
online account
Think most brands are now prioritizing
experience over security
Customers Want Online
Brands to Get Their Fraud
Protection Right, Every Time
Consumers Want More
Choice and Flexibility When
Opening New Accounts
Effective fraud protection
through exceptional
security measures
Data transparency
and the reasoning
behind its collection
Increased choice in
authentication
methods
In Order, These Authentication
Method Were Seen As Offering
Both Security and Convenience
Download the Full Report
Fighting Fraud in an Evolving Digital World
77%
52%
44%
*Research conducted by Trulioo and Insight Avenue in April 2021 with 3003 consumers in the U.S., UK and China.
Say the account opening
process can “make or break”
their relationship with a brand
Are more likely to trust a
brand that delivers high-quality
fraud protection
Are more likely to become
repeat customers if they
feel effectively protected
01
02
05
04
03
One-time
passwords
Two-factor
authentication
Answering secret
questions
Biometrics
(e.g., facial recognition)
Logging into a
bank account
The world’s
identity
platform.
Trulioo is the world’s identity platform, trusted by leading
companies for their verification needs. The Trulioo integrated,
automated platform provides unparalleled global coverage
for business and person verification and a comprehensive
suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
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