Customers want
trustworthy,
secure onboarding.
Online marketplaces, cryptocurrency platforms and payments
companies are responding with a focus on security through
identity verification during onboarding and throughout the
customer relationship.
The research’s key findings highlight what customers consider when
choosing an online business, whether their needs are shopping,
digital asset trading or sending payments. Companies, in turn, are
enhancing identity verification and safety measures to comply with
evolving regulations and defend against emerging threats. The
research also shows that when customers trust a brand during
onboarding, that trust ripples out to the entire industry.
Research conducted on behalf of Trulioo shows
73% of consumers say online security is a bigger
consideration than it was two to three years ago.
5 Ways Identity
Verification
Shapes Customer
Behavior
87% of businesses understand identity verification must be
present throughout the customer journey to maintain trust.
Building Brand Trust Extends
Beyond Onboarding
82%
More likely to trust
the transaction
More likely to trust
the digital service
74%
More likely to trust
the brand
More likely to trust
the industry
74%
61%
If an online brand has
identity verification at
the account creation or
transaction stage,
customers are:
86% of marketplace customers say
online brands that invest in the best
identity verification show they care about
consumers, and 95% of online
marketplace leaders say customer trust
fuels the digital economy.
Marketplaces
70% of crypto users feel more at risk
from identity theft, and 55% of crypto
companies invested in new identity
verification technology in the past two
to three years.
Crypto
89% of payment company leaders say
there is a sweet spot where identity
verification can be highly secure and
provide a smooth customer experience.
Payments
01
68% of customers say they’re more cautious when dealing with
brands online, and 53% say they’re less trusting of digital platforms.
We’re Living in a Warier World
02
87% of customers say they are more careful with their money.
Customers Are More Risk Averse
With Their Finances
03
78% of customers say they are comfortable with identity
verification taking longer or involving more steps.
Customers Value Identity Verification
05
04
74% of customers are more likely to trust a brand that has identity
verification as part of its onboarding process.
Secure Onboarding Fuels Customer Loyalty
Learn more about how
marketplace, cryptocurrency and
payments businesses can meet
customer expectations with agile,
secure global identity verification.
Download the Reports
Wary Customers Seek Reassurance From Online Marketplaces
The world’s
identity
platform.
Trulioo is the world’s identity platform, trusted by leading
companies for their verification needs. The Trulioo integrated,
automated platform provides unparalleled global coverage
for business and person verification and a comprehensive
suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
Contact us
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