• Condensed Version 2.0
Brand
Guidelines
Overview
03
Clear Space & Minimum Size
04
Application
05
Partnerships
06
Trulioo Brand Guidelines
02
Our Logo
Our logo is our most important brand
asset. It symbolizes our brand and makes
us recognizable to the world.
A custom serif wordmark, our logo is unique
to us. It has been crafted to feel established
and professional while conveying trust to our
business audience.
Our logo plays an important role as it
speaks to our place as the leader within the
identity verification industry. In this way, it’s
a visual hallmark that represents the Trusted
Expert — evoking the sophistication of our
brand, platform, and technology.
Trulioo Brand Guidelines
03
• Our Logo
Clear Space
& Minimum Size
It’s important that our logo is presented
consistently. This includes leaving a definited
amount of clear space around the logo at all
times, to optimize visibility.
The smallest sizes we recommend for our
logo are 125px wide for digital applications, or
1.25” wide for print. The registered trademark
symbol can be omitted when printing at
small sizes.
For situations where a logo is required at a
size smaller than recommended, refer to the
guidelines for correct logo clear space and
color usage while evaluating the application as
a whole to ensure legibility.
• Our Logo
Trulioo Brand Guidelines
04
Minimum Size
for Digital:
125px Wide
Minimum Size
for Print:
1.25" Wide
Clear Space
Logo Color Combinations
To build consistency and brand recognition,
always lead with color combinations that
incorporate the primary color palette, as shown.
For applications that require flexibility,
secondary use variations may also be used.
When applying our logo on partner
brand colors, pick the white or black version
— whichever offers the most contrast.
• Our Logo
Trulioo Brand Guidelines
05
Primary Color Combinations
Secondary Color Combinations
Baseline
Cap Height
X-height
Vertical Center
• Our Logo
Trulioo Brand Guidelines
06
Partner Logo
Partnerships and
Co-Branding
Logos must be separated by a vertical line with
a stroke width of 1px. On either side of the line,
leave a clearspace equivalent to the width of
the “O” in the Trulioo logo.
The vertical line should extend above the cap
height and below the baseline. This extra height
is equivalent to half the width of the “O” in the
Trulioo logo.
It’s important that the logos appear equal. This
page shows a couple of options for sizing and
alignment. However, because partner logos can
vary widely in their design, custom adjustment
may be required to ensure optical balance.
Logo lock-ups should be designed by the
Marketing team, or submitted to the Marketing
team for review and approval.
Primary Typeface
08
Secondary Typeface
09
System Typefaces
10
Usage
11
Trulioo Brand Guidelines
07
Typography
Primary Typeface
Our audiences can tell a lot about our brand
through what we say and the typeface used
to display it — both play an important role in
supporting the message we want to convey.
‘Tobias’, our primary typeface, is a
contemporary serif font with a traditional
structure that complements the custom
lettering used for our wordmark.
To maintain consistency when using our
brand typeface, we only use the 'regular'
weight of Tobias.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å
ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9
¼ ½ ¾ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; ) ← → ↑ ↓ ↗ ↙
Tobias
(Regular)
• Typography
Trulioo Brand Guidelines
08
Secondary Typeface
Founders Grotesk is our secondary typeface,
which is used for body copy and details in charts
and graphs.
As a sans serif typeface, Founders Grotesk
provides visual contrast to our primary typeface,
but shares many similarities in construction,
creating a sense of harmony.
To complement our primary typeface, we use
Founders Grotesk in both 'regular' and 'medium'
weights in order to create clear visual hierarchy
in all communications.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å
ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9
¼ ½ ⅓ ¾ ⅜ ⅝ ⅞ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; )
Founders
Grotesk
(Regular & Medium)
• Typography
Trulioo Brand Guidelines
09
Arial
System Typefaces
When composing emails and building Google
Slides and PowerPoint presentations, system
fonts are available for use.
System fonts ensure consistency when our
primary and secondary fonts are not available.
When requiring a system font, only use Times
New Roman and Arial in the weights shown.
Times
New
Roman
(Regular)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
(Regular & Bold)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
• Typography
Trulioo Brand Guidelines
10