Baseline
Cap Height
X-height
Vertical Center
• Our Logo
Trulioo Brand Guidelines
06
Partner Logo
Partnerships and
Co-Branding
Logos must be separated by a vertical line with
a stroke width of 1px. On either side of the line,
leave a clearspace equivalent to the width of
the “O” in the Trulioo logo.
The vertical line should extend above the cap
height and below the baseline. This extra height
is equivalent to half the width of the “O” in the
Trulioo logo.
It’s important that the logos appear equal. This
page shows a couple of options for sizing and
alignment. However, because partner logos can
vary widely in their design, custom adjustment
may be required to ensure optical balance.
Logo lock-ups should be designed by the
Marketing team, or submitted to the Marketing
team for review and approval.