• Case Study
Same-Day Deployment
Cuts Onboarding Timelines
and Accelerates Seller
Activation
Global Marketplace
Boosts U.S. Seller
UBO Match Rates
by 20%
New Jersey
Delaware
Trulioo — Case Study
The
Challenge
In April 2025, the world’s second-
largest global digital marketplace
partnered with Trulioo to solve
a growing challenge: friction in
onboarding U.S.-based sellers.
The company needed to improve onboarding
performance without sacrificing compliance,
especially in high-volume states with strict regulatory
oversight. The goal was to find a solution that could
deliver higher match rates for ultimate beneficial
owners (UBO) while maintaining a fast, intuitive seller
experience.
Its previous provider delivered acceptable coverage
but underperformed in key onboarding regions such as
New Jersey and Delaware. This left performance gaps
that impacted the seller experience and risked delays
in go-to-market execution.
The company wanted to increase UBO match
rates, particularly in underperforming regions
such as New Jersey and Delaware
Trulioo — Case Study
The marketplace’s scale and multi-state regulatory
footprint demanded a partner that could deliver
precision, compliance rigor and operational
agility — at enterprise speed. Trulioo Business
Verification emerged as the clear solution during a
rigorous procurement process which required live
testing, restricted access to stakeholders and strict
compliance validation.
The Trulioo team demonstrated regionally relevant
data, 24/7 in-time-zone support and a flexible
integration model. Hands-on demos, rapid response
times and transparent collaboration enabled
stakeholders across technical, compliance and
procurement teams to align quickly.
With integration already in place, Trulioo moved the
company from contract to production without delay.
The same-day deployment was more than a milestone
— it delivered immediate onboarding improvements,
turning evaluation into execution in record time.
The
Solution
The world’s
identity
platform.
Contact us
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European
Union, Canada and other countries.
Trulioo is the world’s identity platform, trusted
by leading companies for their verification
needs. The Trulioo integrated, automated
platform provides unparalleled global coverage
for business and person verification and a
comprehensive suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
The company’s ambition to simplify onboarding
was rooted in a broader commitment to operational
excellence and customer experience. The successful
partnership with Trulioo proved that compliance and
user experience don’t have to be trade-offs.
Strategic guidance and proactive support from Trulioo
helped the company improve match rates and exceed
performance benchmarks without compromising
control. This collaborative approach enabled immediate
deployment that eliminated onboarding delays and
delivered measurable impact within days of go-live.
The
Results
+20%
Same-day
go-live
Proactive,
ongoing in-region
support
uplift in UBO verification
in key regions vs.
incumbent provider
enabled by
pre-integration
delivered by cross-
functional teams