Trulioo — Case Study
“When a customer signs up, we typically capture a
large amount of information, so we can create a U.S.
brokerage account for them immediately. Of course,
this is checked against the kind of information we
need to collect, which varies from country to country,”
Silver said.
When customers are onboarding into the Stake
platform, Trulioo allows Stake to run independent
checks in a way that is secure, fast and simple, while
preventing fraud and ensuring compliance. This
all helps to build trust and confidence among its
customer base.
Stake measures and tracks a sample of automatic
verifications for each country, particularly registration
rates and fund conversion rates. The company has set
a 70–75% internal requirement for their registration
pass rate, and they benchmark that against Trulioo.
Having visibility of this data in real-time is critical as
it informs how and what actions Stake needs to take
in order to convert customers. For example, they
can offer people free stock if they fund their account
within 24 hours.
“Key for us is being digital from the get-go. Managing
conversion from registration to funding is a major
business KPI as it supports the “cost per funded
customer” metric — the lifeblood of our operation.”
70%
Stake has set a 70–75%
internal requirement for
their registration pass rate,
and they benchmark that
against Trulioo.