Stake: Going Global

Trulioo helps Stake give customers more access to investment markets

The world’s

identity

platform.

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Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European

Union, Canada and other countries.

Trulioo is the world’s identity platform, trusted

by leading companies for their verification

needs. The Trulioo integrated, automated

platform provides unparalleled global coverage

for business and person verification and a

comprehensive suite of in-house capabilities.

Combining its state-of-the-art technology with expert verification

knowledge across diverse markets, Trulioo enables the highest

verification assurance levels, optimizing onboarding costs and

fostering trust and security in the global digital economy.

About Stake

Stake is an Australian-based investment platform

that challenges traditional banks and brokers on

investing costs and user experience. Co-founded

by Matt Leibowitz and Dan Silver, the company

was built with the aim to give savvy Australian

investors an opportunity to invest directly in some

of the world’s largest companies through a secure

yet sophisticated digital platform without having

to pay the significant international fees charged

by big banks and other brokers. Stake currently

operates in Australia, New Zealand, Brazil and

the U.K., with over 100,000 people active on the

platform.

The platform is particularly popular among

younger investors, with 83% of its active

customers aged 44 and under. This next

generation of investors is highly knowledgeable

about technology and digital services, and they

have high expectations around digital customer

experiences and online security. Stake customers

want a reliable, regulated and reputable partner for

their trading. However, they don’t want the need for

security and fraud to add complexity or delays to

their use of the platform.

Stake has taken steps to improve the user experience

during account creation by providing details about the

onboarding process and the information customers

must submit. The company gives people visibility into

where they are in the process and provides an upload

function to make it easier to submit identity documents.

“Our customers want to know that we are regulated and

fully compliant within their market,” Silver said. “Whilst

they want a smooth onboarding process, people also

want the reassurance and confidence that we are taking

their security seriously. We have to establish the feeling

of legitimacy around our brand as a brokerage before

we can expect people to deposit their money. That’s the

balance that we look to achieve.”

Stake strives to combine world-class customer

experiences and robust identity verification to protect

its customers and ensure compliance in every market.

The investment platform plans to continue partnering

with Trulioo to achieve that goal.