• Case Study
Accelerated Onboarding
and Fraud Prevention
Turn the Ordinary Into
Extraordinary
Identity
Verification
Transforms a
Retail Mobile App
Trulioo — Case Study
The
Challenge
680
A Victoria, Australia, convenience
retailer’s innovative idea to offer
a fuel app needed an identity
verification solution that would
mitigate fraud while maintaining a
smooth customer experience.
The retailer, which operates about 680 stores, serves
a wide range of people and has built its business
focusing on customer experience and ongoing efforts
to improve business operations.
The fuel app, downloadable from the App Store
and Google Play, hit both those priorities by letting
customers lock in the network’s best local fuel price
and then redeem at any of the retailer’s stores within
the next seven days.
The app also allows customers to pay for their
purchases through a digital wallet.
The retailer operates
about 680 stores.
Trulioo — Case Study
The
Solution
• Convenience Retailer Project Manager
“
With Trulioo, we were able
to easily integrate into its
platform, enabling us to provide
a frictionless mobile experience
for our customers.”
How the Retailer Uses Trulioo
Launching the fuel app presented hurdles. The retailer
had to integrate the app with other systems — such as
point-of-sale and fuel pricing — and establish digital
payment checks and balances as a fundamental part
of the app ecosystem.
The retailer decided to embed a Know Your
Customer (KYC) process in the app as an adjunct to
other more traditional card-not-present (CNP) system
integrity strategies. That required a reliable, real-
time KYC solution that could easily integrate into the
retailer’s platform.
The retailer wanted to partner with a trusted identity
verification provider with extensive experience helping
businesses verify customers and mitigate risk. After
careful evaluation, the retailer chose Trulioo, noting its
coverage, cost, speed and adaptability.
Trulioo is listed as a provider on the Australian
government’s document verification service website,
and the retailer was confident Trulioo would meet
its needs. Trulioo provides access to more than 450
global data sources, enabling companies to verify
and onboard more than 5 billion consumers in 195
countries through a single API.
The world’s
identity
platform.
Contact Us
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
Trulioo is the world’s identity platform, trusted
by leading companies for their verification
needs. The Trulioo integrated, automated
platform provides unparalleled global coverage
for business and person verification and a
comprehensive suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
The Results
Following a smooth API integration with the
Trulioo platform, the retailer was able to verify and
authenticate its app user identification documents in
real time.
“With Trulioo, we were able to easily integrate into its
platform, enabling us to provide a frictionless mobile
experience for our customers,” said the convenience
retailer’s project manager. “The ability to verify users
and curtail risk is an important part of our security
and system integrity ecosystems.”
About the Retailer
This major Australian convenience retailer has
been listed as Australia’s third-largest private
company. It opened its first store in 1977.
The retailer wanted to partner with a
trusted identity verification provider
with extensive experience helping
businesses verify customers and
mitigate risk.