Trulioo — Case Study
The
Challenge
680
A Victoria, Australia, convenience
retailer’s innovative idea to offer
a fuel app needed an identity
verification solution that would
mitigate fraud while maintaining a
smooth customer experience.
The retailer, which operates about 680 stores, serves
a wide range of people and has built its business
focusing on customer experience and ongoing efforts
to improve business operations.
The fuel app, downloadable from the App Store
and Google Play, hit both those priorities by letting
customers lock in the network’s best local fuel price
and then redeem at any of the retailer’s stores within
the next seven days.
The app also allows customers to pay for their
purchases through a digital wallet.
The retailer operates
about 680 stores.