• Case Study
Crowdfunding Investment
Platform Onboards Users
Quickly and Securely
FrontFundr
Leverages Identity
Verification for Low-
Friction Compliance
Trulioo — Case Study
The
Challenge
12
FrontFundr’s mission to transform
private capital markets and unlock
greater investment opportunities
for Canadians required a secure,
compliant, low-friction onboarding
experience for investors.
FrontFundr, based in Vancouver, British Columbia,
understood that to democratize access to private
markets, it had to remove unnecessary steps and
lower the hurdles that often keep the general public
from investing in early stage and growth companies.
But, according to the Financial Transactions and
Reports Analysis Centre of Canada, regulated entities
must meet Know Your Customer (KYC) and Anti-
Money Laundering (AML) requirements.
In meeting its regulatory obligations, FrontFundr
needed to verify the identity of individuals and
corporate investors. At the same time, the company
didn’t want identity verification to slow down
onboarding by introducing unnecessary friction.
The operations team at FrontFundr wanted to ensure
the company’s online investing experience lasted no
more than 12 minutes. To achieve that, it needed an
identity verification system to reduce onboarding time.
Before learning about Trulioo, FrontFundr relied on
a credit bureau’s identity verification system. The
system, however, proved to be sluggish and error-
prone. Bogged down by mistakes and delays, the
FrontFundr team had to contact users directly over
the phone.
That was when FrontFundr chose to integrate with
Trulioo and its suite of verification services.
“Once we started using Trulioo, our identity verification
time reduced from five minutes to one minute for
successful verifications,” said a FrontFundr director
of operations.
The operations team at FrontFundr
wanted to ensure the company’s
online investing experience lasted no
more than 12 minutes.
Trulioo — Case Study
The
Solution
• FrontFundr Director of operations
“
Using Trulioo, our
identity verification
time reduced from five
minutes to one minute for
successful verifications.”
Unrivaled Coverage
FrontFundr has thousands of users on its platform and
prioritizes coverage. The company trusts Trulioo to
provide comprehensive coverage to ensure identity
and business verification at scale.
High Match Rates
Trulioo enables its clients to verify identities at higher
match rates and continually seeks ways to improve
those rates while maintaining compliance with
regulations.
Fast Verification and Easy Audits
The ease of Trulioo identity verification enables
FrontFundr to provide a smooth onboarding
experience for investors. Trulioo ensures FrontFundr
quick response times and in-depth analytical reports
for fast and easy company audits.
The world’s
identity
platform.
Contact Us
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
Trulioo is the world’s identity platform, trusted
by leading companies for their verification
needs. The Trulioo integrated, automated
platform provides unparalleled global coverage
for business and person verification and a
comprehensive suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
About FrontFundr
Traditionally, only venture capitalists, angel
investors or high-net-worth individuals invest
in early stage companies on the precipice of
growth. FrontFundr, a Canadian investment
crowdfunding platform, unlocks access to private
capital markets, allowing Canadians to become
early stage investors in private companies.
In doing so, FrontFundr also exposes early
stage startups to a larger number of investors,
increasing their likelihood of raising more capital
and helping them strike lasting relationships
with individual investors who want to support a
company’s mission.
A Proactive and Engaged Support Team
The Trulioo support teams’ continued contact with
FrontFundr has been a building block for a long-
lasting relationship.
“The customer support that we receive now is great,”
a FrontFundr director of operations said. “We have
been impressed with the knowledge and expertise
that the support reps have provided. We also like
that the tech representatives are readily available to
answer the more technical questions we have and
even work directly with our development team to
resolve any issues.”
FrontFundr unlocks access to
private capital markets, allowing
Canadians to become early stage
investors in private companies.