Bitbuy Balances Speed and Security

Case Study: See how the Bitbuy crypto platform met the challenge of providing the best digital customer experience while complying with evolving regulations.

The world’s

identity

platform.

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Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,

Canada and other countries.

Trulioo is the world’s identity platform, trusted

by leading companies for their verification

needs. The Trulioo integrated, automated

platform provides unparalleled global coverage

for business and person verification and a

comprehensive suite of in-house capabilities.

Combining its state-of-the-art technology with expert verification

knowledge across diverse markets, Trulioo enables the highest

verification assurance levels, optimizing onboarding costs and

fostering trust and security in the global digital economy.

About Bitbuy

Bitbuy is a Canadian platform for buying, selling,

transferring and storing cryptocurrency. It’s one of

the largest crypto platforms in the country in terms

of daily volume traded and overall use.

Bitbuy was designed for new traders seeking a

simple interface and advanced traders who know

their way around the crypto world. Bitbuy also has

a corporate division for businesses that want to get

involved in crypto.

No matter the type of user, Bitbuy understands

getting started with crypto can seem daunting, and

the company’s goal is to make the process easier.

Bitbuy’s mission is to provide a convenient, secure,

trusted and compliant platform for Canadians to

access the digital asset universe.

The

Results

High Onboarding Rates for People and Businesses

Bitbuy’s partnership with Trulioo allows the platform

to take a risk-based approach for identity verification

during onboarding. That approach enables Bitbuy

to adjust the level of verification to match the risk

associated with a client or transaction.

When Trulioo identifies inconsistencies through

cross-referencing more than 450 global data sources,

they can be flagged for Bitbuy’s compliance and

review teams for further due diligence. That allows

Bitbuy’s compliance efforts to be more thorough and

focused on specific areas.

That has improved Bitbuy’s efficiency, approval times

and client satisfaction. Using a risk-based layered

approach to identity verification has helped prevent

fraud and ensure compliance while building trust and

confidence among users.

Successfully managing a regulated crypto platform

means running efficient and accurate identity

verification from the start of the customer journey.

Since Bitbuy integrated Trulioo into the platform,

alongside other tools to improve accuracy and

efficiency, the match rate for applicants has increased

substantially, and the time it takes to complete the

process has fallen significantly.

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