Trulioo — Case Study
The
Challenge
20
IG’s significant global growth in
trading activity fueled a steady
stream of new clients but also
challenged the company to
enhance its onboarding as it
expanded into new countries.
“With the products we offer, our platform and
execution is the best available, but client onboarding
in most regions is quite a manual process, which could
take many days for an account to be opened,” said
Catherine Jeetoo, UK business change manager for IG,
which was founded in 1974. “After much internal work,
we realized that it is possible, with the right solutions, to
automate a lot of this process.”
At the same time, IG was unwilling to compromise its
high compliance standards, a point of pride for the
company. IG needed a rigorous identity verification
platform that enabled real-time access to reliable data
sources in target markets. It also needed the flexibility
to customize verification steps to meet Anti-Money
Laundering (AML) and Know Your Customer (KYC)
compliance requirements across multiple countries
and regions.
“We want to attract the active retail trader and investor
to IG,” Jeetoo said. “But with fast-moving markets,
people want to take advantage of the now, whether it’s
a global issue such as Greece or China or whether it’s a
particular stock they’re interested in. Having to wait for
an account to be opened is a missed opportunity.”
IG needed the right balance of security and speed.
Committed to further implementing digital identity
verification, the company partnered with Trulioo.
IG is a global leader in online trading and
the world’s leading provider of contracts
for difference and financial spread
betting, operating in 20 countries.