Taking a Risk-
Based Approach
A Look Inside the Digital
Identity Network
Orchestration enables businesses to shift the focus
from an identity method to mitigating the evolving risk
associated with doing business in the digital economy,
such as fraud, compliance, access, security and
customer satisfaction.
This risk-based approach provides a holistic view of
identity challenges. Viewing them as a whole provides
context, so companies can leverage the capabilities
of a digital identity network in a way that makes sense
for their business. These companies can focus on the
strategic rather than the tactical.
A digital identity network that’s agile, optimized and
diversified can help manage risk while accounting for
the evolving nature of identity.
Agile
How a digital identity network adapts to the business
context may be determined by many factors, including:
• Location of the business and customers
• Applicable regulations
• Consumer adoption of technology
• Company size and industry
• The purpose of verification or authentication, such
as customer onboarding or authorizing payments
• Identity attributes to be verified, authenticated
or screened, including personally identifiable
information, ID documents, behavior and
biometrics
Any change in these factors cause the business
context to shift, and the digital identity network adapts
accordingly. For example, a business could create
custom verification processes based on each type
of customer and transaction. For account creation,
businesses may only need a KYC check against a
few data attributes. For higher-risk transactions,
businesses may want a higher level of assurance
against fraud.
To establish that trust and safety, the business could
add layers of verification, such as ID document
verification. The more layers used to establish identity,
the greater the level of assurance and a reduced
likelihood of impersonation, account takeover or fraud.
A digital identity network that’s agile,
optimized and diversified can help
manage risk while accounting for the
evolving nature of identity.
05
Trulioo — White Paper