Trulioo — Case Study
The
Solution
Optimized Identity Verification Across the Globe
The crypto exchange turned to Trulioo for accurate,
streamlined identity verification and value optimization
for those processes around the world.
With Trulioo Person Match capabilities, the crypto
exchange can quickly verify users’ personally
identifiable information — such as name, birthdate
and address — through hundreds of independent,
reliable sources, including government registries and
credit bureaus.
The Trulioo platform also conquers the challenge
posed by hundreds of thousands of different inputs
and outputs and variances in formatting by intelligently
normalizing data and applying natural language
processing to find precise matches. That high-
performing capability can adapt to the exchange’s
requirements for verification match rates, processing
time and transaction costs.
In any given market, there is a menu of potential data
partners. Some offer more population coverage, while
others may provide a faster response time, making the
user onboarding experience smoother.
Each data source has a different price point. So how
would a company know if it’s using the optimal set of
data sources?
Trulioo provides clarity with its value optimization
program, which is a data-led audit that ensures a
customer’s configuration of sources and input quality
in each market delivers the best possible performance.
That program helped Trulioo
identify average performance
increases greater than 5% in key
markets and a predicted 180,000
additional users onboarded
annually for the exchange.