Trulioo — Case Study
A Profitable Trade-Off Unearthed by Data Science
Improving costs, transaction time and verification rates
simultaneously is an easy choice. But in some markets,
balancing those three variables requires a trade-off.
By factoring in the lifetime value of a good, verified
customer, the crypto exchange has advanced control
and flexibility to configure the right balance of growth,
friction and budget. For instance, the exchange’s
optimal approach in Belgium was to add an extra
data partner.
Even though that added to total costs
and processing time, the additional
6% uplift in match rates yielded
an estimated net revenue gain of
$88,800 per month, with a cost
increase of only $1,331 per month.
Trulioo offers its value optimization program on an
ongoing basis to customers, ensuring their identity
verification performance is always optimal. The
value optimization program is led by the Trulioo
data science team, a dedicated force of more
than 30 strategists, analysts and engineers with
formidable experience in identity verification.
Companies such as the crypto exchange rely on
Trulioo to optimize their identity verification stack,
manage costs and onboard the maximum number
of good customers.
About Value Optimization
match rate
match rate
Belgium
Austria
+6%
+5%
+0.7 seconds
processing time
Added additional
data source
+1.5 seconds
processing time
Added additional
data sources
match rate
Netherlands
+11%
+0.5 seconds
processing time
No increase in
transaction cost