• Case Study
Trulioo Partnership Opens
the Door to Estimated
700,000 New Users Annually
One of the World’s Largest
Online Marketplaces
Increases Trust and Safety
in 10 Key Markets
The
Challenge
Trust and safety stand as top
priorities for an online marketplace
that connects customers and
merchants around the world. But
maintaining that standard across
borders can create complex
challenges and costly onboarding
inefficiencies.
The marketplace recognized that challenge and
partnered with Trulioo to launch an optimization
initiative. The goal was to better understand
onboarding processes and requirements in different
markets, improve onboarding conversion rates,
and ensure the marketplace delivers trusted user
experiences in countries across the globe.
Trulioo — Case Study
Canada
Brazil
Australia
United Kingdom
Sweden
Denmark
Germany
France
Belgium
Switzerland
Trulioo — Case Study
Trulioo — Case Study
The
Solution
Control Costs While Increasing Verification Rates
The marketplace has been a long-standing Trulioo
partner with a strong track record of continual
performance improvement, cost efficiencies
and innovation.
In optimizing the marketplace’s onboarding, Trulioo
provided an in-depth, custom performance and cost
analysis to increase conversion rates in key markets
while controlling costs. That effort led to:
• Increased verification rates in 10 markets around
the world
• Onboarding an estimated 700,000 new
users annually
4% Verification Rate
Improvement Across
10 Markets
The world’s
identity
platform.
Trulioo is the world’s identity platform, trusted
by leading companies for their verification
needs. The Trulioo integrated, automated
platform provides unparalleled global coverage
for business and person verification and a
comprehensive suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.
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Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
Estimated 700,000 New Users Onboarded Annually
The 4% verification rate improvement can drive millions
in additional annual revenue by helping the marketplace
onboard an estimated 700,000 new users who would
have required additional verification and manual reviews.
That optimization helped the organization automatically
onboard more customers and merchants and ensure a
trusted, low-friction experience anywhere in the world.
The Results
Australia
+2%
Belgium
+4%
Brazil
+4%
Canada
+2%
Denmark
+11%
France
+4%
Germany
+8%
Sweden
+7%
Switzerland
+5%
United Kingdom
+2%
Working with Trulioo data science
and customer success teams, the
marketplace realized an average
4% performance uplift across:
4% Verification Rate Improvement Across 10 Markets
As a global business, it’s imperative the marketplace
provide an onboarding experience that meets user
expectations for speed, convenience and security
anywhere in the world.
Trulioo helped the organization achieve that goal by
conducting transaction batch testing across countries.
From there, Trulioo compared multiple data set
scenarios and rule configurations to recommend a
custom data package that reduced onboarding costs
and improved conversions.