One of the World’s Largest Online Marketplaces Increases Trust and Safety in 10 Key Markets

Case Study: See how an online marketplace connects customers and merchants around the world, solving complex challenges and costly onboarding inefficiencies.

The world’s

identity

platform.

Trulioo is the world’s identity platform, trusted

by leading companies for their verification

needs. The Trulioo integrated, automated

platform provides unparalleled global coverage

for business and person verification and a

comprehensive suite of in-house capabilities.

Combining its state-of-the-art technology with expert verification

knowledge across diverse markets, Trulioo enables the highest

verification assurance levels, optimizing onboarding costs and

fostering trust and security in the global digital economy.

Contact us

Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,

Canada and other countries.

Estimated 700,000 New Users Onboarded Annually

The 4% verification rate improvement can drive millions

in additional annual revenue by helping the marketplace

onboard an estimated 700,000 new users who would

have required additional verification and manual reviews.

That optimization helped the organization automatically

onboard more customers and merchants and ensure a

trusted, low-friction experience anywhere in the world.

The Results

Australia

+2%

Belgium

+4%

Brazil

+4%

Canada

+2%

Denmark

+11%

France

+4%

Germany

+8%

Sweden

+7%

Switzerland

+5%

United Kingdom

+2%

Working with Trulioo data science

and customer success teams, the

marketplace realized an average

4% performance uplift across:

4% Verification Rate Improvement Across 10 Markets

As a global business, it’s imperative the marketplace

provide an onboarding experience that meets user

expectations for speed, convenience and security

anywhere in the world.

Trulioo helped the organization achieve that goal by

conducting transaction batch testing across countries.

From there, Trulioo compared multiple data set

scenarios and rule configurations to recommend a

custom data package that reduced onboarding costs

and improved conversions.

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