Trulioo — Case Study
“
As we continue to see the digital banking landscape
grow, it’s nonnegotiable that we show up with accessible,
easy-to-understand and secure methods for customers to
transact with us. We’re here to guide our customers into
a future that is all digital, but where information safety
remains paramount. Technology vendors like Trulioo
have helped make this future a reality today.”
• Khamil Alhade, Growth Product Manager, EQ Bank
“Being able to make changes to our configuration
without having to go through developer cycles was
huge to me,” Alhade said. “EQ Bank is committed
to delivering product improvements quickly while
acknowledging that some changes may take longer. It’s
important for us to work with a vendor that understands
this and can help us prioritize updates that can be made
without needing a full development cycle so we can
continuously enhance the customer experience.”
With the decision made, Trulioo and EQ Bank were
on the clock. They hit the ground running, knowing
EQ Bank had a firm code freeze and if they didn’t
complete implementation by then, they wouldn’t know
how it performed before going into a visible and hotly
anticipated campaign.
The team delivered thanks to Trulioo implementation
expertise, the EQ Bank team’s agility and clear risk
frameworks, and the speed of Workflow Studio. EQ
Bank had a tested, customized document verification
system in market that was ready for what was sure to
be a dramatic boost in traffic after the Super Bowl.
“That’s about three months to turn around an update
to our onboarding journey that can seamlessly
accommodate our anticipated growth,” Alhade
said. “Our risk teams were close partners as we
implemented this new solution, and we were
impressed with how Trulioo met our stringent
requirements without compromising user experience.
That’s pretty intense and pretty great.”
After the final whistle blew at the Super Bowl and
customer traffic flooded the digital challenger bank,
EQ Bank’s conversion rates held strong, building a
foundation for customer growth throughout 2024.