Identity Verification Fuels eToro's Global Expansion

Case Study: Trulioo identitity verification helps eToro quickly expand to new markets while offering safe onboarding and meeting strict regulatory requirements.

Trulioo — Case Study

22

The

Challenge

eToro’s global expansion strategy

meant it could reach traders around

the world, but the backbone of that

growth had to be an agile identity

verification solution to ensure

regulatory compliance worldwide.

The social investment platform partnered with Trulioo

in 2019 to provide that solution while ensuring a

smooth customer onboarding expansion. The initial

partnership covered seven countries, but, by the end

of 2020, eToro’s continued expansion meant it was

using Trulioo solutions in 22 countries.

The main advantage of working with Trulioo was

its performance and high match rates when eToro

expanded into a new market, said Vsevolod Babiev,

eToro project management/business analyst

team leader.

“With the robust marketplace of over 450 data

sources from Trulioo, we are able to achieve our match

rate objectives,” he said. “Ultimately, this ensures that

we can deliver a seamless onboarding experience

for users.”

eToro’s continued

expansion meant it was

using Trulioo solutions in

22 countries.

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