24
Trulioo — Case Study
The
Challenge
Speed, compliance and intuitive
customer experiences topped
Metal Pay’s onboarding wishlist
when it began searching for a global
identity verification partner.
The crypto trading and payments platform wanted
to onboard customers in less than a minute to ensure
a high rate of customer retention in an increasingly
competitive industry. Balancing speed and compliance
is critical during customer onboarding because
complicated or counterintuitive account opening
can diminish a client’s confidence in a money service
business (MSB) platform.
“As an MSB regulated company, we are required to
comply with the Know Your Customer (KYC) and
compliance policy requirements to verify the identity
of each and every individual who signs up to our
platform,” said Marshall Hayner, Metal Pay’s co-
founder and CEO. “It’s important that we work with a
partner that understands that and has a great record
in the industry.”
Metal Pay now has
a presence in 24
countries in addition to
the United States.