• Condensed Version
Brand
Guidelines
Overview
03
Clear Space & Minimum Size
04
Application
05
Trulioo Brand Guidelines
02
Our Logo
Our logo is our most important brand
asset. It symbolizes our brand and makes
us recognizable to the world.
A custom serif wordmark, our logo is unique
to us. It has been crafted to feel established
and professional while conveying trust to our
business audience.
Our logo plays an important role as it
speaks to our place as the leader within the
identity verification industry. In this way, it’s
a visual hallmark that represents the Trusted
Expert — evoking the sophistication of our
brand, platform, and technology.
Trulioo Brand Guidelines
03
• Our Logo
Clear Space
& Minimum Size
It’s important that our logo is presented
consistently. That includes the proper use
of clear space around our logo to ensure it’s
optimally visible at all times.
Clear space is defined as the perimeter around
our logo based on height. This protected space
should always be maintained.
We know there’ll be times when a smaller logo is
needed. The smallest sizes we recommend for
our logo are 125px wide for digital applications, or
1.25” wide for print applications.
For situations where a logo is required at a
size smaller than recommended, refer to the
guidelines for correct logo clear space and color
usage while evaluating the application as a
whole to ensure legibility.
• Our Logo
Trulioo Brand Guidelines
04
Minimum Size
for Digital:
125px Wide
Minimum Size
for Print:
1.25" Wide
Clear Space
Application
Our color palette includes several color
combinations for application of our logo.
To build consistency and brand recognition,
always lead with color combinations that
incorporate the primary color palette, as shown.
For applications that require flexibility,
secondary use variations may also be used.
When using our logo on a field of white, we
only use the Dark Green version of our logo.
The only exception to this rule is when a black
and white version of our logo is required for
monochromatic applications.
When applying our logo on partner
brand colors, pick the white or black version
— whichever offers the most contrast.
Never use Mid Green or Light Green
when using our logo as a single color.
• Our Logo
Trulioo Brand Guidelines
05
Primary Use
Secondary Use
Primary Typeface
07
Secondary Typeface
08
System Typefaces
09
Usage Examples
10
Trulioo Brand Guidelines
06
Typography
Primary Typeface
Our audiences can tell a lot about our brand
through what we say and the typeface used
to display it — both play an important role in
supporting the message we want to convey.
‘Tobias’, our primary typeface, is a
contemporary serif font with a traditional
structure that complements the custom
lettering used for our wordmark.
To maintain consistency when using our
brand typeface, we only use the 'regular'
weight of Tobias.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å
ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9
¼ ½ ¾ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; ) ← → ↑ ↓ ↗ ↙
Tobias
(Regular)
• Typography
Trulioo Brand Guidelines
07
Secondary Typeface
Founders Grotesk is our secondary typeface,
which is used for body copy and details in charts
and graphs.
As a sans serif typeface, Founders Grotesk
provides visual contrast to our primary typeface,
but shares many similarities in construction,
creating a sense of harmony.
To complement our primary typeface, we use
Founders Grotesk in both 'regular' and 'medium'
weights in order to create clear visual hierarchy
in all communications.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å
ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9
¼ ½ ⅓ ¾ ⅜ ⅝ ⅞ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; )
Founders
Grotesk
(Regular & Medium)
• Typography
Trulioo Brand Guidelines
08
Arial
System Typefaces
When composing emails and building Google
Slides and PowerPoint presentations, system
fonts are available for use.
System fonts ensure consistency when our
primary and secondary fonts are not available.
When requiring a system font, only use Times
New Roman and Arial in the weights shown.
Times
New
Roman
(Regular)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
(Regular & Bold)
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
• Typography
Trulioo Brand Guidelines
09
• Typography
Expand Your
Global Reach
Open the door to more than
5 billion consumers and 300 million
businesses in 195 countries.
Your global ambition can become reality with a powerful identity
and business verification platform that unlocks access to more
than 450 data sources worldwide.
Headline
Tobias Regular
110/110pt
Tracking: -10
Subheadline
Founders Grotesk Regular
48/48pt
Body Copy
Founders Grotesk Regular
24/28pt
CTA
Founders Grotesk Medium
24pt
Usage
The sizes and weights we’ve selected were
chosen for a reason. Together, they create a
strong hierarchy of information, helping us drive
our message home in the clearest way possible.
Here is a guide of the proportions to use
for headlines, subheadlines, and body
copy in every communication.
Book a demo
Trulioo Brand Guidelines
10
Example
Specification