Trulioo Brand Guidelines (Condensed)

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• Condensed Version

Brand

Guidelines

Overview

03

Clear Space & Minimum Size

04

Application

05

Trulioo Brand Guidelines

02

Our Logo

Our logo is our most important brand

asset. It symbolizes our brand and makes

us recognizable to the world.

A custom serif wordmark, our logo is unique

to us. It has been crafted to feel established

and professional while conveying trust to our

business audience.

Our logo plays an important role as it

speaks to our place as the leader within the

identity verification industry. In this way, it’s

a visual hallmark that represents the Trusted

Expert — evoking the sophistication of our

brand, platform, and technology.

Trulioo Brand Guidelines

03

• Our Logo

Clear Space

& Minimum Size

It’s important that our logo is presented

consistently. That includes the proper use

of clear space around our logo to ensure it’s

optimally visible at all times.

Clear space is defined as the perimeter around

our logo based on height. This protected space

should always be maintained.

We know there’ll be times when a smaller logo is

needed. The smallest sizes we recommend for

our logo are 125px wide for digital applications, or

1.25” wide for print applications.

For situations where a logo is required at a

size smaller than recommended, refer to the

guidelines for correct logo clear space and color

usage while evaluating the application as a

whole to ensure legibility.

• Our Logo

Trulioo Brand Guidelines

04

Minimum Size

for Digital:

125px Wide

Minimum Size

for Print:

1.25" Wide

Clear Space

Application

Our color palette includes several color

combinations for application of our logo.

To build consistency and brand recognition,

always lead with color combinations that

incorporate the primary color palette, as shown.

For applications that require flexibility,

secondary use variations may also be used.

When using our logo on a field of white, we

only use the Dark Green version of our logo.

The only exception to this rule is when a black

and white version of our logo is required for

monochromatic applications.

When applying our logo on partner

brand colors, pick the white or black version

— whichever offers the most contrast.

Never use Mid Green or Light Green

when using our logo as a single color.

• Our Logo

Trulioo Brand Guidelines

05

Primary Use

Secondary Use

Primary Typeface

07

Secondary Typeface

08

System Typefaces

09

Usage Examples

10

Trulioo Brand Guidelines

06

Typography

Primary Typeface

Our audiences can tell a lot about our brand

through what we say and the typeface used

to display it — both play an important role in

supporting the message we want to convey.

‘Tobias’, our primary typeface, is a

contemporary serif font with a traditional

structure that complements the custom

lettering used for our wordmark.

To maintain consistency when using our

brand typeface, we only use the 'regular'

weight of Tobias.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å

ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9

¼ ½ ¾ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; ) ← → ↑ ↓ ↗ ↙

Tobias

(Regular)

• Typography

Trulioo Brand Guidelines

07

Secondary Typeface

Founders Grotesk is our secondary typeface,

which is used for body copy and details in charts

and graphs.

As a sans serif typeface, Founders Grotesk

provides visual contrast to our primary typeface,

but shares many similarities in construction,

creating a sense of harmony.

To complement our primary typeface, we use

Founders Grotesk in both 'regular' and 'medium'

weights in order to create clear visual hierarchy

in all communications.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z à á â ã ä å

ç è é ê ë ì í î ï ô õ ö ù ú û ü ý ý ÿ ā ă 0 0 1 2 3 4 5 6 7 8 9

¼ ½ ⅓ ¾ ⅜ ⅝ ⅞ — – - $ £ ¥ € ¢ & * # @ ? ! / + ( . , : ; )

Founders

Grotesk

(Regular & Medium)

• Typography

Trulioo Brand Guidelines

08

Arial

System Typefaces

When composing emails and building Google

Slides and PowerPoint presentations, system

fonts are available for use.

System fonts ensure consistency when our

primary and secondary fonts are not available.

When requiring a system font, only use Times

New Roman and Arial in the weights shown.

Times

New

Roman

(Regular)

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789

(Regular & Bold)

ABCDEFGHIJKLM

NOPQRSTUVWXYZ

abcdefghijklm

nopqrstuvwxyz

0123456789

• Typography

Trulioo Brand Guidelines

09

• Typography

Expand Your

Global Reach

Open the door to more than

5 billion consumers and 300 million

businesses in 195 countries.

Your global ambition can become reality with a powerful identity

and business verification platform that unlocks access to more

than 450 data sources worldwide.

Headline

Tobias Regular

110/110pt

Tracking: -10

Subheadline

Founders Grotesk Regular

48/48pt

Body Copy

Founders Grotesk Regular

24/28pt

CTA

Founders Grotesk Medium

24pt

Usage

The sizes and weights we’ve selected were

chosen for a reason. Together, they create a

strong hierarchy of information, helping us drive

our message home in the clearest way possible.

Here is a guide of the proportions to use

for headlines, subheadlines, and body

copy in every communication.

Book a demo

Trulioo Brand Guidelines

10

Example

Specification

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