• Case Study
Investment Platform
Achieves Aggressive
Growth With Smooth,
Compliant Onboarding
Identity
Verification
Fuels eToro’s
Global Expansion
Trulioo — Case Study
22
The
Challenge
eToro’s global expansion strategy
meant it could reach traders around
the world, but the backbone of that
growth had to be an agile identity
verification solution to ensure
regulatory compliance worldwide.
The social investment platform partnered with Trulioo
in 2019 to provide that solution while ensuring a
smooth customer onboarding expansion. The initial
partnership covered seven countries, but, by the end
of 2020, eToro’s continued expansion meant it was
using Trulioo solutions in 22 countries.
The main advantage of working with Trulioo was
its performance and high match rates when eToro
expanded into a new market, said Vsevolod Babiev,
eToro project management/business analyst
team leader.
“With the robust marketplace of over 450 data
sources from Trulioo, we are able to achieve our match
rate objectives,” he said. “Ultimately, this ensures that
we can deliver a seamless onboarding experience
for users.”
eToro’s continued
expansion meant it was
using Trulioo solutions in
22 countries.
Trulioo — Case Study
The
Solution
“
With the robust marketplace
of over 450 data sources from
Trulioo, we are able to achieve
our match rate objectives.”
Benefiting From the Shift to Digital
The internet has democratized information and
increased retail investor participation in global
markets. A number of factors have driven that shift to
online investing and encouraged more people to get
involved: zero-commission investing, fractional shares,
low- or zero-interest rates and the overall digitization
of services.
That trend led to rapid growth for eToro. The
partnership with Trulioo showed how quickly eToro
could expand into a new market and start verifying
new customers.
Improving the Onboarding Experience
Trulioo is a key component in eToro’s customer
onboarding. The company’s focus is on identity
verification creating smooth experiences for
customers and reducing manual work for eToro’s Know
Your Customer team, Babiev said.
Trulioo has accomplished that, freeing up the eToro
team to improve other areas of the business and
optimize the platform’s user experience.
• Vsevolod Babiev eToro Project Management/ Business Analyst Team Leader
About eToro
Founded in 2007, eToro is a social investing
platform for traditional assets — such as stocks,
exchange-traded funds, commodities and
currencies — and cryptoassets such as bitcoin
and ether.
With a mission to open global markets so everyone
can trade and invest in a simple and transparent
way, eToro has created a global community of
more than 24 million users, from more than 100
countries, who exchange investment strategies,
connect and learn about the markets across
eToro’s social features.
eToro has created a global
community of more than 24
million users, from more than
100 countries.
The world’s
identity
platform.
Contact Us
Trulioo is a registered trademark of Trulioo Information Services Inc. in the United States, the European Union,
Canada and other countries.
Trulioo is the world’s identity platform, trusted
by leading companies for their verification
needs. The Trulioo integrated, automated
platform provides unparalleled global coverage
for business and person verification and a
comprehensive suite of in-house capabilities.
Combining its state-of-the-art technology with expert verification
knowledge across diverse markets, Trulioo enables the highest
verification assurance levels, optimizing onboarding costs and
fostering trust and security in the global digital economy.